YouTube Short is the vertical videos length of up to 60 seconds, and in addition to viewing through your channel, viewers may find your short video within the feature’s home page and benefit from the vertical viewing experience designed for short videos.
The company’s intention to release this beta version in the United States was announced for the first time in March, according to chief product officer (Neal Mohan).
The feature was first introduced in India, which bans TikTok, several months ago when it was first announced in September 2020, and it was a huge hit, and the YouTube Short video player received up to 3.5 billion views every day.
Not surprisingly, Google has rushed to roll it out in other markets as well, and Tik Tok is expected to surpass one billion monthly active users in 2021.
Moreover, a large portion of TikTok’s user base is located in the United States, and Google is looking to attract them with this feature.
And while the beta version of YouTube Short was initially expected to be released in the US in March, it appears that we may have gotten it a little earlier, as it’s currently available.
An early release could mean that the possibility of a global rollout is nearing, although Google is no stranger to the exclusive features of the region, so we may have to wait a little longer.
Google has not yet provided a timeline about when the feature will be rolled out to everyone, as it is clear that the beta version will only be rolled out to a select few people, but it will likely happen sooner rather than later.
The TikTok platform caused a boom in the field of social media, and was able to promote the concept of short videos, and made this concept global through its application of the Android system, which has more than a billion installs.
Although companies such as Facebook have offered their own alternatives, such as Instagram Reels, TikTok is still able to maintain its position, despite tensions with other companies and even bans imposed on them in countries such as India and attempts to ban countries such as the United States. .