Among the companies that signed the agreement are RCA, Ayonz and Konka, and LG said: This is reshaping the TV business for both technology and content providers with LG significantly increasing its presence and prominence in the global home entertainment market.
The news comes after LG unveiled a massively overhauled version of webOS at CES in January.
In LG TVs for 2021, the sliding interface has been completely abandoned in favor of the more traditional scrollable home screen.
Existing LG TV customers prefer the new look because it resembles a broadcast device and appears easier to use.
Others who have come to appreciate webOS hope LG will bring webOS 6 to televisions released in 2020 and earlier.
In licensing its platform to other TV brands, LG is following in the footsteps of Roku and Amazon, with each joining third parties to release Roku TVs and Fire TV Edition respectively.
According to the company, the partners get access via a platform webOS offers a very familiar user experience design along with a rich set of features, such as: voice search and control, built-in AI algorithms, and easy connection.
The partners also get a variety of content options, including access to global streaming services apps such as: Netflix, YouTube, Amazon Prime Video and DAZN Sports Streaming Service, as well as LG Channels, the company’s premium free content-streaming service.
Compatible TV models also include the dedicated Magic Motion remote control.
With the deal, LG is controlling the TV programming experience across more devices, and also generating more advertising revenue.
The expansion of webOS to include more TVs is bringing LG’s sponsored channels ads in front of new eyes.
This approach also gives LG more user data to make improvements via webOS, which in turn benefits the company’s line of televisions.