Twitter launches paid weather news service
Tomorrow provides weather information for specific regions, catering to common use of the platform, and keeping up to date with the latest events.
Tomorrow uses all of Twitter’s new creator products, such as the Revue newsletter tool, paid newsletters, and ticketed live audio rooms with Ticketed Spaces.
The project is led by meteorologist Eric Holthus, who works with a group of climate experts to provide local insights into the weather, starting with a small group of US states.
Tomorrow publishes local newscasts, offline voice chats during times of frightening weather, original journalism focused on climate justice, and a paid service that allows people to ask unlimited questions.
“It’s a revolutionary weather service for a revolutionary moment in history,” Twitter said.
The project begins with visions of 16 North American cities with the participation of 18 local meteorologists who create free and members-only content.
The team includes about 30 climate writers and four part-time editorial staff. But Twitter plans to expand the Tomorrow team over time to cover more regions.
The service is meant to reach other countries where Twitter usage is high, many of which do not provide access to in-depth weather resources of this type.
Twitter and service Tomorrow:
At launch, Tomorrow costs $10 per month, and as a result gives subscribers:
- The ability to ask unlimited questions to the meteorological team with a guaranteed response.
- Weekly members-only newsletter, with unabridged interviews.
- Early access to original podcast episodes and long press.
- Discounts on Tomorrow merchandise and other member-only perks.
- 1 percent of members’ total revenue is used to support environmental sanitation organizations.
According to Twitter, having a weather channel across the platform makes sense given that this type of news changes so quickly every minute.
“The weather is the best option for us,” she said. Some of the biggest spikes in Twitter conversations are related to dangerous events like hurricanes, floods, and fires.
During Hurricane Sandy, for example, Holthus said, my Twitter followers went from 5,000 to 150,000 in a week.
“In the meantime, I was interpreting the weather information only through simple language,” he added. In addition, I meet people who need me at that moment.
Holthus expects to have the service available in most of the 50 major media markets in North America by the end of 2021. And to expand internationally by 2022 to India and Brazil.
On the other hand, users can request information via email. But in the future, Twitter wants to use Revue, which is still developing some new features.
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