Twitter is integrating newsletters across its platform

Twitter is integrating newsletters across its platform

Announced platform Twitter only announced its acquisition of the Revue newsletter a few days ago, but the company began integrating the product into its Twitter.com site.

And it looks like newsletters will soon be the latest addition to Twitter’s side navigation, along with bookmarks, Moments, Twitter ads, and other options.

The company is also developing a way to promote the new product to Twitter users, and promises them another way to reach their audience while getting paid for their work.

And these and other results were revealed by the engineer (Jin Manchun Wong) Jane Manchun Wong, Who searched Twitter.com to find out what the company might be planning after its latest acquisition.

According to a promotional popup under development, Wong found that Twitter is soon planning to offer a host of Revue benefits, such as: the ability to create and schedule newsletters, embed tweets, import email lists, analyze engagement, and make money from paid followers.

The promotional messages are clearly in the early testing phase, but they hint at Twitter’s larger plans to link Revue to its platform, serving as a way for high-profile users to essentially monetize their reach.

Currently, the Discover more button in the popup message redirects Twitter users to the Revue website.

In addition, Wong indicated that Twitter was making newsletters a new navigation option in the Twitter sidebar menu.

The new navigation option was not displayed in the top-level menu, where you can find options today, such as: exploration, notifications, messages or bookmarks, but rather it was displayed in the submenu that you can access from the three-dot more link.

The close integration between Revue and the main Twitter platform is likely to give the company a competitive edge in the newsletter market, especially since Twitter has hinted that its new audio product, Twitter Spaces, will also be used as a means of communicating with newsletter subscribers.

This likely means that Twitter users will not only be able to post newsletters with the new Twitter product, but also monetize their existing follower base, find new readers through the built-in Twitter features, and then continuously engage their fans through voice chats in Twitter Spaces.


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