Concluded organisation UFC Mixed Martial Arts agreement Multiple years with platform Share the popular short video Tik Tok in order to broadcast the mixed martial arts tournament live content via the social media app.
The deal mainly includes the UFC’s provision of weekly live visual content via Tik Tok, including pre-and post-fight access, behind-the-scenes footage, and interactions with the athletes.
Through this partnership, TikTok and UFC give fans access to hundreds of pieces of content annually via UFC, UFCRussia, UFCBrasil and UFCEurope.
The UFC represents the third most popular sports league via TikTok since it joined the platform in October with more than 6.3 million followers.
The organization said: This partnership with TikTok is a massive addition to the UFC’s content distribution system, and we want to be in every place where content is consumed by fans.
“Tik Tok continues to open new horizons to reach a diverse global audience, and this collaboration is a great way to increase awareness of live events while presenting compelling content to our fans.
The first live broadcast begins on February 20 with promotional content from the game between Curtis Blaydes and (Derrick Lewis).
TikTok said: We are excited to deepen our partnership with the UFC and launch a robust list of exclusive live content for the TikTok community, and sports fans are now more than ever yearning for the close and personal moments they miss by not attending live events.
She added: We are excited to bring action and excitement to TikTok via UFC in and out of the ring through this partnership with the premier mixed martial arts organization in the world.
The deal marks another step by TikTok to create content about the sports industry after it entered into a partnership in October with esports organization Tundra.
Tik Tok has become a destination where sports fans can discover new communities and connect with their favorite sporting events and athletes in new ways.
The short video app is facing scrutiny in the US as the Biden administration is reviewing former president (Donald Trump) efforts to address potential security risks from Chinese tech companies.