Short video sharing service (Tik Tok) launched TikTok A new update to increase safety in its app gives parents more control over teen accounts, while social media companies are under increasing pressure to make their platforms safer for children.
The company said today, Tuesday: The feature (family pairing) Family Pairing now allows parents to turn off comments on their videos of their children completely, or allow it only for friends. Parents whose accounts are linked to their children’s accounts will also be able to activate the private mode in children’s accounts, turn off the function of searching for content, users, hashtags, or sounds, and specify who can see the videos their children liked.
It is noteworthy that Family Pairing feature was launched last March, and it allows parents to know how long their children spend on (Tik Tok) each day, and restrict the content they see in their feed.
TikTok allows children to register and create an account if they are over the age of 13. All they need to do is provide their date of birth. However, because TikTok does not require age verification, some children under the age of 13 have registered by lying about their ages, according to the British organization Ofcom.
Alexandra Evans, Chief of Child Safety Policy for TikTok in Europe, told CNBC: CNBC: The (Family Pairing) feature has “struck a chord for parents” since its launch. “If we think of it as a toolbox, we want to introduce more tools,” she said in a video call ahead of the announcement.
Evans said the new “Family Pairing” feature, rolling out worldwide starting Tuesday, provides kids with a “buffer” while exploring TikTok content.
“The updates we’re making today are the latest in a series of steps we’ve taken to give families the tools they need to create the right TikTok experience for them,” Evans said. “We know that when people feel safe, they feel free to express their creativity. This is why safety is at the heart of everything we do. ”
Last April, TikTok banned people under the age of 16 from sending direct messages on its platform, becoming the first social media company to ban private messaging by teens on a global scale.