Telegram plans to monetise its platform

Telegram plans to monetise its platform

(Pavel Durov) said Pavel Durov, Founder platform Telegram Instant Messaging: It is approaching 500 million users and plans to monetize as of next year to allow the platform to remain independent and true to its values ​​for decades to come.

He explained that he has personally funded the seven-year-old business so far, but as the startup expands, he is looking for ways to monetize the instant messaging service.

“A project of our size needs at least a few hundred million dollars a year to continue operating,” Doroff said.

The service, which exceeded 400 million active users in April of this year, is supposed to offer its own advertising platform for individual public channels, so that it is Easy to use and respectful of privacy and allows Telegram to cover the costs.

“If we monetize the large individual public channels via the ad platform, then the owners of these channels get free traffic in proportion to their size,” Doroff said.

And he wrote that another way in which Telegram can monetize its service is through distinctive stickers with additional expressive features, so that it gets Artists who create posters of this new genre get a portion of the profit.

Some analysts were hoping that Telegram would be able to generate revenue through its distinctive blockchain project. But after several delays and organizational problems, the platform said in May that it had decided to abandon the project.

“Our massive individual public channels can have millions of subscribers each and are very similar to Twitter feeds,” Doroff wrote.

He added: The owners of these channels display ads in many markets to earn money, and they sometimes use the advertising platforms of third parties, and the ads they publish look like regular messages, and are often intrusive, and we try to fix this by introducing our platform Advertising for individual public channels.

Doroff, a major critic of WhatsApp, said: All current features remain free, adding that Telegram is committed not to serve ads in individual or group chats.

Dorov indicated that he would not sell the company like the founders of WhatsApp, because the world needs to remain an independent Telegram platform as the place where users are respected and the quality of service is guaranteed.

Telegram will start generating revenue from next year, and Dorov said: We do it according to our values ​​and the pledges we have made over the past seven years.


Leave a Reply