Although years have passed since Snapchat first introduced the concept of stories to the world, some social networks are still copying it to this day.
Twitter’s Fleets feature is the latest, but not the last, example, as Spotify has joined that group now via Spotify Clips.
Similar to Snapchat and Instagram stories, the feature will be available via Spotify playlists For artists to connect with fans in a new way.
Rolling out the Stories feature – an ephemeral way to share photos and videos for a typical 24-hour period – across various platforms has become fairly standard.
Spotify also appears to want to bring in the Stories feature, but the Spotify Clips feature is only for artists and is currently in testing.
And unlike other platforms, Spotify Clips works completely differently and won’t be available to everyone.
Listeners will not be able to share the stories, instead, there are specific playlists that are able to showcase the artists’ photos and videos via the new feature.
There is no clarity on how artists will submit content to Spotify Clips, but Spotify notes that the feature will not be available via Spotify for Artists, as the creators expected.
Stories have become an essential feature of daily active users within the ever-growing platforms, as Instagram revealed in 2019 that 500 million users check Instagram stories every day.
Spotify wants artists to publish exclusive content within the feature, prompting users to interact with it and play some songs from playlists that include the Spotify Clips feature.
Spotify now has more than 345 million monthly active users and more than 155 million paid subscribers worldwide, the Swedish-based music giant announced earlier in February.
The Spotify library contains over 70 million podcasts, 4.5 billion playlists, and over 2 million podcasts, created by over 8 million content creators.
The service is embarking on a comprehensive expansion offering the subscription audio service in more than 80 new markets around the world, with the addition of 36 languages to its platform.
We’re introducing new ways for artists to use playlists to share their stories with fans ✨
Spotify for Artists (@spotifyartists) February 22, 2021