Sony TVs power Google TV and adopt HDMI 2.1

Sony TVs power Google TV and adopt HDMI 2.1

Announced a company Sony announced the world’s first cognitive smart TV, with the new BRAVIA XR TVs including the MASTER Z9J 8K LED Series, MASTER A90J, A80J OLED, X95J and X90J 4K LED.

All of Sony’s flagship Bravia XR TVs for 2021 support 4K resolution at 120Hz, variable refresh rate VRR, automatic low latency mode ALLM, eARC, along with compatibility with HDMI 2.1.

Sony says: The world’s first cognitive smart TV is supported by a new chip called the XR cognitive processor, so that its new system goes beyond traditional signal processing and goes beyond the analysis of artificial intelligence in most televisions.

She added: While traditional artificial intelligence can only detect and analyze image elements such as color, contrast, and details individually, the new processor can analyze a group of elements simultaneously, just as our brains do.

By doing this, each element is adjusted to its best end result, and everything is synced and lifelike, something that traditional AI cannot achieve.

Sony also talks about what the cognitive processor XR can do for the sound, and claims that the sound matches exactly what appears on the screen through Sound feature of photorealistic picture, In order to deliver a uniquely vibrant experience.

In addition, the cognitive processor transforms any sound into a 3D surround sound to present the immersive sound scene, as it learns, analyzes and understands unprecedented amounts of data and intelligently optimizes every pixel, frame and scene for the most realistic picture and sound.

These include Master Series TVs (8K LCD and 4K OLED). On a new sensor to detect the color temperature of ambient light in your room, this allows them to automatically adjust the TV’s white balance to match.

As one of the first TV makers to join Android TV, it seems fitting that Sony was among the first to migrate to Google TV.

All TVs offer a software experience very similar to the latest Google Chromecast.

Sony still has its own customizations in the Settings menu and quick shortcuts, such as the HDMI input, but basically nothing else has changed compared to the latest Google streaming device.

Sony has also focused on small touches, such as the adjustable legs that can be configured to allow enough room for the subwoofer in front of the TV without obstructing the picture. All TVs support Dolby Vision HDR.

Instead of moving to a new display technology, such as the Mini LED, Sony appears to be developing its current strategy for full local dimming within its premium OLED clusters.

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