Sony buys an animation service for a billion dollars

Sony buys an animation service for a billion dollars

Announced a company Sony it Acquired On AT&T’s live-stream animation service called Crunchyroll for $ 1.175 billion, as the service Part of Sony’s Funimation group.

Sony now – with both Crunchyroll and Funimation – has enormous animation power in the United States.

Many other media companies are trying to discover this type of content The Netflix service has also invested heavily in producing and licensing animation content.

And she said (Joan Wag) Joanne WaageWe are excited to embark on this new journey, Crunchyroll Service general manager, in a statement.

Crunchyroll has built its world-class brand through an enthusiastic fan base of over 3 million subscribers, 50 million followers across social networks and 90 million registered users, They helped transform animation into a global phenomenon.

Funimation Group CEO Colin Decker said in a statement: “Funimation and Crunchyroll are a triumph for animation fans around the world, and this union will raise the artistic and cultural level for the coming decades.”

He added: The combination of these two great companies will be a win for the fans, and will enable us to compete on a truly global scale, and I am honored to welcome the wonderful Crunchyroll team in the joint mission of helping everyone belong to the exceptional world of animation.

AT&T has been searching for a buyer for Crunchyroll for some time, and it appears that AT&T and Sony have been in talks for months about the deal.

Reports in August stated that AT&T wanted $ 1.5 billion from Sony in exchange for Crunchyroll, and the two sides are said to have been close to a nearly $ 1 billion deal in October.

Sony has been involved in the production of animation for decades, and in 1995 founded Aniplex, a subsidiary to manage productions of this type of content, which started In 2005 her animation studio named A-1 Pictures.

Sony has over the past five years strengthened its portfolio of international streaming services through acquisitions, in 2015, it acquired French anime streaming service Wakanim.

In 2018, it bought Australian company Madman Anime and the live-streaming service, AnimeLab.

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