Announced a company Samsung Electronics that the new adaptive HDR10 + feature for a better viewing experience at home supports Samsung TVs, which improves the viewing experience of HDR10 + in customers’ homes regardless of lighting conditions.
Adaptive HDR10 + supports Filmmaker mode and adapts to brighter rooms so customers can enjoy the true cinematic experience with HDR10 + movies and TV shows in any home environment.
Adaptive HDR10 + is launching globally with upcoming Samsung QLED TVs.
While viewing HDR content is typically optimal in a dark environment, customers’ viewing environments may vary greatly depending on a wide range of factors, including room lighting, time of day, and proximity to windows.
Adaptive HDR10 + supports dynamic optimization for every scene, following the guidelines from HDR10 + LLC, and can now adapt to any room lighting condition, enhancing the HDR experience.
This feature uses the TV’s light sensor and ensures that the screen brings the creative goal to life without any loss of detail or contrast.
Adaptive HDR10 + feature on Samsung QLED TVs supports Filmmaker, a viewing mode that Samsung as a member of the UHD Alliance developed in partnership with filmmakers, studios and consumer electronics manufacturers.
Samsung collaborated with Amazon Prime Video to enable Filmmaker mode and the new adaptive feature for Prime Video customers.
We are always looking for new features and innovations that can help improve the customer experience, said BA Winston, global head of video playback at Amazon Prime Video.
He added: Prime Video content is enhanced with Filmmaker mode and adaptive HDR10 + regardless of viewing environment, and customers can enjoy movies and TV shows just the way the filmmakers want them to.
Given that consumers spend more time at home, Samsung has been looking for ways to enrich the entertainment experience for consumers.
Samsung said: We are pleased to provide smart picture quality solutions that enhance the experience of viewing HDR at home for consumers, and provide cinematic experience in original quality to our customers around the world.
It is noteworthy that HDR10 + is not the first HDR standard to offer such a feature, as Dolby announced at CES last year Dolby Vision IQ, a new feature for its HDR standard, which promises to improve HDR content for the room in which it is viewed.
Dolby Vision IQ was featured on select TVs from LG and Panasonic throughout the year and was generally well received in reviews.