And last April, Samsung lost first place to Huawei due to sharp declines in its main markets in India and Europe. But in July and August, Samsung rebounded as the Indian market recovered after emerging from the nationwide lockdown.
Samsung has now reached its highest share in the Indian market since 2018 by adopting a robust internet selling strategy to take advantage of opportunities arising due to anti-China sentiment in the country.
Samsung is working to widen the gap between it and Huawei, which ranks second. After achieving its highest global share of 21 percent in April, Huawei’s market share is expected to decrease further in the future due to the ongoing US trade sanctions.
And Apple was able to maintain its share during the last period, but with the launch of the new (iPhone 12) phones on October 13th, we expect sales to increase, but in the month of November next, due to the fact that the launch was late compared to previous years. . The long life cycle of the iPhone 11 series, and the successful new iPhone SE – will help Apple bridge the gap until the introduction of the iPhone 12 into the market.
According to the report, the Chinese company Xiaomi has shown a significant increase in its market share, especially in markets where Huawei is used to having a strong presence, such as: Central and Eastern Europe.
Research analyst Minso Kang said, “Geopolitical policies and political affairs between countries affect the smartphone market in several ways. There will be intensive marketing activity to seize opportunities in these regions and sectors. “As a result, the concentration of the major players in the smartphone market will be much stronger. We see players such as: Samsung, Apple, Xiaomi and Oppo benefit the most. ”