As online publishers grapple over how to replace dwindling ad revenue and find new ways to raise money, Reuters, one of the world’s largest news organizations, uses a strategy that’s been around for years and puts its online content behind a paid subscription system.
Reuters.com attracts about 41 million visitors a month, according to the company, but it hasn’t charged access fees like other news sites in its business-focused niche for some time.
Reuters.com remains free during the preview period, but it asks users to sign up after five stories, and it’s not immediately clear when the subscription system will start.
Users are allowed to read five stories per month for free, and plans to charge a subscription fee of $ 34.99 per month for the subscription to get deeper coverage and data.
The monthly subscription price is slightly more expensive than the monthly subscription price of The New York Times ($ 18.42 per month), but it is closer to similar news organizations of its kind, including The Wall Street Journal ($ 38.99 per month), which developed a paid subscription system in 1996, and Agency. Bloomberg ($ 34.99 per month), which added their paid subscription system in 2018.
And theShe said Reuters: It earns half of its revenue from its biggest client, financial data firm Refinitiv, and is also making money from online advertising.
She added: She has redesigned her website with a professional audience in mind and plans to invest in sectors such as: legal news and the live broadcast of her events.
Pay for online news has been a topic of discussion among publishers for years, as online advertising does not achieve the level of return that print ads bring to newspapers, and publishers often have to rely on platforms such as Facebook and Google to increase the content’s reach to readers.
Google has fought a battle with lawmakers in Australia who want the search giant to pay publishers for the content.
Amid renewed scrutiny of social media platforms and how ad revenue is being drained from news publishers, a bill introduced last month in Congress aims to give publishers more leverage when negotiating with the platforms for a share of the ad revenue.
While Facebook and Google both have initiatives pushing some publishers to license their content, online subscriptions to many of the news outlets are a major part of their revenue streams.