She said a company PUBG Corporation: It plans to launch a new PUBG Mobile game in IndiaAfter it was banned in the country in September due to the mobile game’s association with Chinese company Tencent.
At the time of its ban, the game was the most downloaded game in India, with 50 million users.
The South Korean developer said: It intends to establish a new Indian subsidiary to oversee the new game called PUBG Mobile India, and the game also increases data security and meets local preferences.
The company has pledged to invest $ 100 million in the Indian games, esports, entertainment and information technology industries, although it has not set a date for the game’s launch.
The news is important to India’s digital ecosystem, indicating a possible way back to apps and games banned in the country due to security concerns.
Besides PUBG Mobile, developed by the Chinese tech giant Tencent, India has also banned TikTok, WeChat and other Chinese apps.
The government cited complaints it had received about such applications regarding the theft of user data and its secret transfer in an unauthorized way to servers with locations outside India.
By severing ties with Tencent and localizing development and data storage for PUBG Mobile, PUBG Corporation may be able to pacify India’s digital regulators.
That would be a significant increase in the company’s revenue, given that PUBG Mobile was the highest-earning game in India around the time it was banned.
And earlier this month, it was announced that PUBG Mobile would be hosting Microsoft’s Azure cloud.
PUBG Corporation indicated that the re-launched game contains certain elements especially for Indian players.
This includes fully dressed characters, green outfits to replace blood red, and framing the game as taking place in a virtual simulation training ground, rather than in reality.
There are also restrictions on how long players can use the game in order to foster healthy playing habits for younger players, the company said.