Announced a company Canon announced the PowerShot Zoom, an unusual digital endoscope-like camera with a design that fits in the palm of your hand.
The company has been showing the idea for some time and in September it collectively funded it at JapanShe is now coming to the United States.
The PowerShot Zoom is a small device equipped with an electronic camera lens, a 12-megapixel sensor measuring one-third of an inch, and an optical zoom range of 100 mm and 400 mm with digital zoom up to 800 mm.
The lens comes with a variable aperture of f / 5.6 and f / 6.3, which may make it unsuitable for use in low light, and the image quality in general is not the focus.
The PowerShot Zoom uses optical image stabilization to help reduce shake when zooming in.
The camera shoots 1080p videos at either 24 or 30 frames per second, 100mm zoom and 400mm optical lenses, while 800mm zoom is digital.
Canon says the product is designed for people who enjoy outdoor activities, such as bird watching and hiking.
And the camera can be a useful accessory for spectators at sporting events, such as the Olympics.
The camera is charged via the USB-C port, and Canon estimates that you can take 150 photos or capture an hour of video recording on a single charge.
The camera saves photos and videos on a microSD card. In addition, you can transfer images to a smartphone via Bluetooth and wireless network.
The camera is the company’s latest bet to try to lure consumers who have switched from traditional camera cameras to their mobile phone cameras.
The PowerShot Zoom should go on sale in the United States late next month for $ 299.99.
It is reported that sales of digital cameras have generally declined since 2010, and fixed lens cameras have witnessed the largest collapse due to competition with cell phone cameras.
Most manufacturers have drastically scaled back their fixed-lens camera product lines in response.