Exceeded service Netflix has reached 203.6 million subscribers around the world, and this achievement comes after the platform witnessed impressive growth in the first half of 2020.
But as it celebrates over 200 million subscribers, Netflix also acknowledges that 2021 will likely not see much subscriber net gain every quarter, starting in the first quarter of 2021.
The platform added a total of 8.5 million new subscribers in the fourth quarter, achieving a record number of 37 million new subscriptions in 2020, up from 28 million new subscriptions in 2019.
The company reported that it generated $ 6.64 billion in revenue during the fourth quarter, compared to analyst expectations of $ 6.63 billion in revenue.
And according to To report Profits, Netflix has generated $ 25 billion in annual revenue, however, the service warns that it expects to add 6 million new subscriptions in the first quarter of 2021 compared to about 15.8 million in the first quarter of 2020.
The platform no longer needs to raise external funding for its day-to-day operations, or, to put it more simply, Netflix no longer needs to borrow large sums of cash.
After the disappointing third quarter ended in terms of subscriber earnings (2.2 million added compared to the approximately 6 million expected), the current spike in growth is a sign of what Netflix can achieve through a series of content.
The platform also noted that its original TV shows captured 9 of the world’s top 10 searched series in 2020.
The company acknowledged the increasing competition from new streaming services, such as Disney, Peacock and HBO Max, but its user numbers still place it in a very advanced position compared to any competitor.
The company said: Our strategy is simple, so that if we can continue to improve the service every day to better please our members, we can be their first choice for entertainment broadcasting.
And Netflix is always looking for a better way to instantly connect users to something to watch, rather than wasting time unsuccessfully scrolling through all the programming options available.
Netflix plans to launch the shuffle play feature that chooses something for all of its customers in the first half of this year, and the feature generally aims to bring the broadcast experience closer to the traditional TV experience, where you can turn on the TV and start watching the content immediately.