they say that a company Google plans to transform the YouTube platform into an e-commerce platform by allowing viewers to purchase items they see displayed in (unboxing) and other videos from their favorite content creators directly on the platform.
As mentioned by (Blomberg), YouTube – the world’s largest video hosting platform – has begun requiring creators to use YouTube to tag and track products featured in their videos. As this data will then be linked to Google Analytics and Marketing tools in an effort to make it easier for consumers to purchase the items they searched for on the platform.
The ultimate goal of pushing e-commerce from Google on YouTube is to convert the platform’s more than 5 billion videos into a catalog that users can browse and buy directly from, according to people familiar with the situation. Meanwhile, the search giant is currently testing a new integration with Shopify that will make it easier for creators to sell items on YouTube.
(Blomberg) contacted a YouTube spokesperson who confirmed that Google is currently testing these new features with a limited number of channels on the site, and under the established plan, creators will have full control over the products that are shown on their videos, but at this stage it is still The project is an experiment.
By adding e-commerce benefits directly to YouTube, Google has the opportunity to confront the largest e-commerce giants in the world, including Amazon in the United States as well as (Alibaba) in China. It is still unclear how the company will generate revenue from sales that are made through its video hosting platform, but the service recently started providing subscriptions to creators with a deduction of 30 percent in wages.
During a recent earnings call, Google CEO Sundar Pichai suggested that directing videos on YouTube could be the perfect shopping opportunity for viewers. There are also several tutorials about makeup and cooking on the platform, with the creators showing off the latest commercial products.
Turning YouTube into an e-commerce site is not a new idea, as the platform began testing the integration of (Shopify) that allowed creators to list up to 12 items for sale under their videos.
We’ll likely hear more once Google reveals all the details, but the ability to purchase items directly through the YouTube platform can certainly bring a much-needed boost to Google Shopping.