IPhone 12 has become a company Apple is the best-selling 5G smartphone in the world in October, despite the opening of initial orders in the middle of the month. According For Market Research Company Counterpoint.
The iPhone 12 Pro, which also launched with the iPhone 12, was The smartphone supporting the fifth generation 5G networks, the second in terms of sales in the world in October.
IPhone 12 and iPhone 12 Pro together accounted for nearly a quarter of all 5G smartphone sales in October.
The iPhone 12 entered the list of the ten best-selling 5G devices from January to October 2020, reaching seventh place.
This is a huge achievement, given that the new iPhone series was only available for two weeks in October.
Samsung’s Galaxy Note 20 Ultra 5G, which was the world’s best-selling 5G smartphone in September, dropped to third place.
IPhone 12 received 16 percent of the total global market, while iPhone 12 Pro accounted for 8 percent of the total global market.
According to Counterpoint, there are three factors explaining the launch’s success:
- The big demand for 5GThis was supplemented by aggressive promotions by carriers, especially in the United States, which accounted for more than a third of iPhone 12 and 12 Pro sales for October.
- Great demand in China and Japan: China and Japan have seen strong initial demand for the iPhone 12 series compared to most other models supporting 5G networks that have a regional presence, and the iPhone 12 has wider coverage in the market and is available in more than 140 countries, which helps in sales.
- The iPhone 12 series disrupted the mmWave standardThe US-designated iPhone 12 and iPhone 12 Pro can support the standard, increasing the popularity of mmWave-capable smartphones to 12 percent in October compared to 5 percent in September.
Demand for the iPhone 12 series is likely to remain strong through the fourth quarter of 2020, especially during the holiday season in December.