The company says: It responds to user comments on several fronts, by giving (Reels) users the ability to design longer videos, extending the timer, and adding tools to cut and delete clips in order to facilitate editing.
TikTok helped promote the short video – 15 seconds – while allowing videos of up to a minute in length, a popular option.
Instagram launched the (Reels) feature with support for the 15-second video clip only, and it is not surprising that the Reels community made up of early users is asking the ability to create longer videos, similar to Tik Tok.
Instead of Instagram giving the Reels community videos up to one minute long, it has added the ability to create videos for Reels of up to 30 seconds.
This might force users to design original content for the Instagram feature, instead of re-customizing long TikTok videos.
The company says: It now allows users to extend the timer for up to 10 seconds, and also allows users to cut and delete clips to facilitate editing.
Tessa Lyons said (Tessa Lyons), Instagram Director of Product Management: We keep improving (Reels) based on people’s feedback, and these updates facilitate design and modification, and while it’s still early days, we’re seeing a lot of entertaining and creative content.
Adjustments to the video design and editing process can help simplify some of the most annoying points, but they do not fully address issues with the feature.
And the Instagram feature needs more manual editing, like locating the right music and matching it with edits, rather than leaving it up to technology to do it for you.
The features are available in 50 countries around the world, Reels has featured a number of notable users, and Instagram is promoting the best content creators, such as Billy Porter, Blair Imani and Eitan Bernath, as examples of her creative content.