Working platform Instagram has a new feature for business owners and influencers, as the app adds a new professional control panel feature that brings all the app’s business tools into a dedicated space in the app.
The new Professional Dashboard is for anyone who uses Instagram professionally and is available for creatives and business accounts.
Content creators may see shortcuts to branding content partnerships and other monetization features, while a restaurant or store owner can track ads or set up shopping features.
The new Professional Dashboard also showcases account analytics and links to tutorials and other helpful articles.
It is noteworthy that these features are not completely new to the Instagram platform, but it is the first time that the company has focused on all of its business tools in one place.
The update also highlights the growing importance of Instagram for companies and influencers alike.
Facebook recently stepped up its efforts to meet the needs of Instagram users whose businesses rely on the platform, and added shopping features to nearly every section of its app.
And for the creators, the company has introduced commercials for IGTV videos and other long-awaited monetization features.
The platform said: While some of these resources are found via Instagram, we hope to make it easier for professionals to discover and access the tools that are most relevant to them by gathering them together in one central place.
The dashboard serves as an interface to help track your performance, access professional tools, and helps you make the best decisions to grow your business and stay informed of the platform.
Instagram says more than 82 million accounts have visited the Professional Resource Center it launched in November as one central place to access features, including badges, branded content tools, the Instagram store and Instagram Checkout.
Instagram has faced increasing pressure to help its most popular users earn money, as creatives have more and more platforms to turn to.
TikTok launched a $ 200 million fund to pay its stars last summer, and recently Snapchat started a powerful campaign to pay users for popular videos with its new Spotlight feature.