The company expects the deal to close sometime in the second quarter of 2021, andThe purchase gives HP a major foothold in the gaming accessory market.
The deal leads to HP’s purchase of the HyperX brand from Kingston, the current owner, but HP notes in a blog post about the advertisement that Kingston maintains DRAM, flash and SSD products for gamers.
HP has made great strides to enter the field of gaming accessories over the past several years under the Omen brand, but it hasn’t gained much appeal compared to competitors such as Corsair, Logitech and Razer.
HP said: The companion Ngenuity app used for some HyperX plugins continues to exist, and will not be entered into the Omen Control Center software used at this time.
HyperX is one of the most well-known brands in this market, with gaming accessories, including the Cloud Headphone lineup, which are among the best-selling gaming headsets right now.
Aside from gaming headsets, the HyperX lineup contains a wide variety of gaming accessories from gaming keyboards to microphones.
HyperX recently announced its first 60 percent mechanical gaming keyboard.
“We see significant opportunities in the large growing peripheral market, and the addition of HyperX to our portfolio is driving new sources of innovation and growth for our business,” Enrique Lores, HP President and CEO, said in a statement.
The purchase comes amid a merger in the world of PC games, as Corsair has snapped up companies ranging from System Builder Origin PC to Scuf.
It is clear that HP stands to gain more if you buy a headset alongside an Omen laptop, and it also maintains a distance between it and gaming-focused competitors, such as Corsair.
The deal could also give HP an advantage over PC manufacturers, such as Dell and Lenovo, which have a limited list of gaming accessories.