If you have your business website ready which showcase your products and services to your potential customers, then Search-engine Optimization is the next step for you to promote your business to another level.
A website can be successful and receive large audience attention and the traffic if it is indexed or visible on search engines like Google, Bing, Yandex, etc.
Please login to these search engine’s webmaster tools to get your website pages to be crawled and indexed on them to get the audience organic traffic.
To get this ensure that your website reaches the maximum of your target audience a regular SEO audit is very important which results in a high ranking of your website on search engine result pages (SERPs).
Why you should conduct an SEO audit?
You always need to think that SEO is not a static measure and website improvement is a continuous effort so it could rank high on the search engines.
Also, the method of purchasing over the internet is rapidly changing from desktop to smartphones so your business website should be optimized enough to provide a great experience to your users in terms of mobile-friendly behavior and access speed.
Always remember the fact that 40% of the users leave the website if it takes more than 3 seconds to load.
How long does an SEO audit take?Well, it depends on the number of pages on your website and the content available to it as well as the tool you are using and your experience on it.
Usually, it takes a few minutes to audit a new URL and sometimes takes more than a day if your website is large having thousand of pages.
SEO tools for auditing your websiteVarious tools are available online including free of cost which you can use to check the SEO score of your website. Although it would require some efforts from your end as well. You should always carry out manual checks while accessing the pages from the desktop and mobile devices to get a look and feel of user experience from your side.
Few of the tools are as below those are very useful for auditing of your website
1. Google Search Console:
Google search console is a free tool and is recommended for any web project. Once you have added your website in Google Search Console (GSC) it would start providing the details like the Performance and Coverage which gives you a detailed analysis around the traffic and Indexing of your web pages.
It highlights the coverage issues of your web pages so you could take the corrective measures and fix them to improve the overall ranking of your website. Google Search Console helps you to check the website organic traffic that is coming to your site as per the keywords searched by the visitors and the impressions of your site.
This could help you a lot to make the content of your website or blog as per the keyword search to get the organic traffic.
2. Google Analytics
Using Google Analytics, you get important information regarding traffic and user behavior on your website.
You can track individual events to measure the site’s performance. Google Analytics can be linked with data from Google Search Console and Google AdWords, providing you with additional insights into how your website treats visitors. Google Analytics is free and offers extensive analysis options for your SEO audit.
3. Google Lighthouse plugin for google chrome
Google Lighthouse crawls your website’s URL and provides the information on different categories like Performance, Accessibility, Best Practices, SEO, etc on both the Desktop and mobile devices.
You may right-click on your website opened in the chrome browser and click on Inspect and then click on Audits to get and download your Audit report for your website.
4. Mobile Test Tools
It is important for your website to be designed well so that the performance of your web pages should be consistently well across all the mobile devices based on Windows, Android, and iOS operating systems and running on any browser like Chrome, Mozilla, IE, Safari, etc. Google Mobile Test is an important tool to check your website performance on mobile devices.
You should always check the performance of your website on different mobile devices so you could take corrective measures to enhance the performance and user experience.
mobiReady is quite useful to give you a detailed report of your site performance on mobile devices.