Online marketing is to promote your business over the internet so that you could showcase your products and services. When the internet is in demand and turning out as the need for a time, it becomes highly demanding for your business to have an online presence. Therefore, it also referred to as internet marketing.
A well-planned marketing approach or strategy is required to advertise your business over the internet. This strategy includes your online presence via your business website and customer engagement techniques like email marketing or your posts on different social media platforms like Facebook, LinkedIn, or Instagram.
Below is a detailed explanation of how you can showcase your business on different media platforms.
Create your Business website through Google Site:
Google Sites provide you the platform to create your business website even if you do not know how to code? You just need to be creative with your ideas and clear about your business products and services.
This is required to provide a glimpse of your services to your customers so they may aware of which business category you deal with? where you are located? and about your organization?
While creating your website you should create About Us and Contact Us page so customers could have a better idea of your business and your point of contact. Please go through the link at the end of the article to get step by step approach to create your website.
Learn how to create your first business website through Google Site
Create your Facebook Page
Facebook is a commonly used social platform to connect to your friends or family and have billions of users those logins to this social site daily. You can imagine how you could grow your business if you will showcase your products and services on Facebook, Isn’t it? By the Facebook Ads and campaign, you can promote your business among these audiences and turn them to your subscribers and customers.
First, you need to create your Facebook page and start sharing your posts, events, and updates to gain audience engagement. You can also decide your budget on promoting your posts daily with the target audiences.
Learn how to create your Facebook page and ads through the article
If you send any mail electronically then it would refer to as Email. Sending Emails like transactional and promotional are very much popular and indicates your customer engagement strategy.
Email Marketing is extensively used to promote your business and to turn your subscribers to your customers who are interested in buying your product and services and to develop a relationship.
You need to create a good professional template for your email and to carry out the promotion of your business among the users. A nice template includes your purpose of the email, your business or company name, and your signatures including the mission of your business.
Such email templates are available and provide by different email marketing platforms like Aweber where you can have multiple templates for each of your business goals.
Please refer to the link Email Marketing for more details.
Create your PayPal account
Your business needs to have a PayPal business account if you would like to grow your business overseas so that your customers could pay you for your services and products.
PayPal gives you the security and authorization to use its platform and get integrated into your website so you could make the payments.
Learn how the Paypal account is important for your business to carry out the transaction oversees.
LinkedIn is the platform to showcase your business among the 660 million professionals and 30 million businesses.
You can create your Company page and get your customers aware of your recent launches, events, and updates.
Hashtags play an important role while posting any update so your business post could reach to a maximum target audience who follow those hashtags.
Google My Business Account
Google My Business account allows you to connect with your potential customers by listing your business on it.
It is a free tool and it allows your business to get searched in Google search engine and Google maps. You can, later on, create your Google Ads to promote your business to your target audience which includes the budget you need to allocate.
Google is the search engine where everyone is looking to showcase their business at the top so they can attract more customers. By providing details like your business name, business category, your website address (optional), and your contact number, you can create your business profile. It also allows you to create your business website if you do not have already.