How are smartphone ads used to pinpoint your location?

How are smartphone ads used to pinpoint your location?

This year has seen a huge rush of government entities to obtain a set of new and sometimes controversial data, such as: location data collected using popular smartphone applications, and among these entities The FBI, and the US Army The army that rose By purchasing location data from a mobile applicationLike: Muslim Pro app, for the purpose of fighting terrorism, among other reasons.

And now, reveal New report That a company (Bsightful(- affiliated to a company)VerintWhich is one of the largest sellers of surveillance and espionage tools and software in the world, and among its clients the CIA – uses mobile phone advertisements in a very smart way to profit from them.

Bsightful uses information provided free of charge by users by its developers ApplicationsAnd through it, the company can accurately determine the geographical location of any person, and at the same time the company sells this data to whomever he wishes.

It is worth noting that there is not enough information about the company (Bsightful), as its website does not mention anything about what the company does, and it does not have accounts on social media, however, the report shows how easy it is to collect site information through mobile phone ads, which is what It may put the security of your smartphone at risk.

How does the company use mobile phone ads to collect data and sell it to whoever wants?

Suppose you are an advertiser, if you want to buy ad space within an app, you want to make sure that the people who use this app are the same people who are likely to buy your product, for example: if you sell men’s shavers, you probably don’t want In the advertisement inside a women’s fashion app, because this audience will definitely not buy your product.

So to help match advertisers with the right app audience, they use what are known as (demand side platforms). Demand-Side Platform Or DSP, and by using these platforms, application developers will upload their user data information, such as: What phones have this application installed and where it is, and advertisers will use this information to find out the best place to place their ads.

According to the report, the Bsightful company creates a so-called shell Demand-side platform to collect location and other mobile data that app developers deliberately provide, but they have to resend ads from time to time to keep the DSP active, as the company can then sell This data is provided to governments, law enforcement, or any entity willing to pay.

Although this data obtained from these methods is not accurate to directly collect location data, but it is still accurate enough to threaten your security and privacy, under the best circumstances, the organization can accurately locate a person within one meter using his phone number only.

Of course, for this approach to work in tracking you, you will need to install the appropriate app in your phone, and allow this app to use your information to target you with ads, as it will be difficult to track users who take extreme caution about app permissions, or install tools to block ads in their phones.

Leave a Reply