A new study claims that Google’s online shopping service continues to hurt its competitors in the European Union, despite regulatory measures three years ago that led a company The mammoth search is changing their practices.
An analysis of more than 10 billion clicks shows that less than 1 percent of Google Shopping’s traffic is currently directed to competing comparison shopping sites, such as Kelkoo and Idealo.
According to the research, the visibility and profitability of Google’s competitors have halved in the three years since Google updated its policy to grant competitors access to its shopping platform after imposing a European Union penalty for anti-competitive behavior.
The Google Shopping reform came in 2017 after the European Commission imposed Fine A record € 2.4 billion on the search giant due to complaints of abuse, however, the measures it took in response to the campaign did little to assuage regulators’ concerns.
The study is Conducted by (Lademann & AssociatesThe first comprehensive experimental research to show that the solution Google chose was still a threat to competition.
Google’s competitors are still suffering from disenfranchisement despite the changes, because the listings within Google Shopping units – the boxes that appear above the main search results – link directly to retailers’ websites, bypassing price comparison sites.
The study shows that less than 1 percent of users who click on the Google Shopping boxes will see any competing website to compare prices, because Google Boxes link directly to merchants’ sites only.
She added that Google’s main search results, which are a major source of traffic, were also unaffected by the changes, which means that Google’s sweeping changes have never improved the competitive position.
The committee has always rejected Google’s idea that the issue is related to accessing the Google Shopping unit, and insisted that it relates to equal treatment within the entire public search results pages in Google.
The search giant is contesting the fine, insisting it is not against competition rules.
The research, which includes data from the German website Idealo, the British Kelkoo, and the Polish (Ceneo), comes before the general court’s decision expected at the end of the year at the earliest.
At a three-day hearing in Luxembourg in February, Thomas Graf, partner in the law firm (Cleary Gottlieb) on behalf of Google, said: “Competition law does not require Google to curb innovation or compromise its quality to accommodate competitors.
The Commissioner for Competition in Europe said last November that Google’s changes are not helpfulWe don’t see a lot of traffic for viable competitors when it comes to comparison shopping.
However, Olivier Guersent, general manager of the European Union’s competition unit, said officials are seeing positive developments after Google introduced more options in its shopping unit.
Gersent cited data showing that 83 percent of shopping units include at least another competitor and about 47 percent of clicks go to those units.
Google said about the study: These numbers ignore the facts of the shopping decision, and the changes worked successfully for three years, and achieved billions of clicks for more than 600 comparison services for shopping, and are subject to intense monitoring by the European Union Commission.