Google sets modest sales targets for its smartphones

Google sets modest sales targets for its smartphones

Put a company Google modest sales targets for its smartphones, andIt plans to produce less than 1 million Pixel 5 phones this year, he says Reported Nikki Asian Review.

This points to a more conservative view of the search giant’s flagship device compared to last year.

The report indicated that production could reach about 800,000 units for the flagship smartphone that supports 5G technology.

Modest sales targets have been set this year, as production should arrive Initial for various models to 3 million units.

Last year, total Google phone sales fell below the company’s target, and this year market demand was further damaged by the Coronavirus pandemic.

Last year, Google shipped 7.2 million Pixel phones, short of the company’s ambitious goal of 8 million to 10 million units – double the number. That was shipped in a year 2018 Adult 4.7 Millions of units.

During the first six months of 2020, Google shipped only 1.5 million smartphones, which is a sharp drop from the 4.1 million units that the company sold in the first half of last year.

The report said: The Corona virus pandemic dealt another blow to Google’s plans for this year by delaying the production of (Pixel 4A).

Lower-priced models, such as the Pixel 4A, generally have lower profit margins, but they help increase sales.

The pandemic also disrupted Google’s aggressive diversification plan to produce all new phones – which include the Pixel 5 and Pixel 4A – in Vietnam this year.

The Pixel 4A phone entered production in Vietnam, while the Pixel 5 phone is currently manufactured in China.

Google has given a relatively conservative buyout this year; Because its flagship phone (Pixel 4) didn’t sell well last year, Production volumes are subject to adjustment depending on how the market interacts with phones.

Google has not benefited greatly from the setbacks of the Chinese tech giant Huawei, which has called on Chinese companies to make smart devices to use its operating system to expand the ecosystem, which could pose a threat to Google’s position in the market in the long term.

And the challenge of the Google ecosystem could set back the ambitions of the US company’s hardware Google views devices as a strategy to limit users to its portfolio of products, and to gather huge stores of valuable consumer data.

Google has provided smart speakers, wireless headphones, headphones and other connected devices, in addition to the computer (Pixelbook Go), but smart phones play a major role in expanding its ecosystem.

While its smartphone plans have been disrupted, the company has successfully moved a large portion of its Nest smart speaker production, Nest Wifi amplifier and other home appliances to Vietnam and Thailand.

The moves came as part of Google’s efforts to reduce the risks of relying heavily on China amid the escalating trade war between Washington and Beijing.

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