Audio ads are the most prominent addition to new advertising products. Google explained at Published On her blog, these ads are designed for viewers who play YouTube without always looking at the screen, but rather peek at the screen from time to time, or they might ignore the visuals altogether.
Google said: The audio ads will not be audio only, but that the sound will be the focus of the advertisement, while the visual aspect is limited to “a still image or simple animation.”
In early testing, the company says, more than 75 percent of YouTube’s audio ad campaigns led to a significant increase in brand awareness.
In addition to launching audio ads as a beta, Google also announced Dynamic music menusWhich allows marketers to target their campaigns in groups of YouTube music channels. These groups can focus on a genre such as Latin music, or on interests such as fitness.
And in Separate postYouTube Chief Music Officer (Lior Cohen) made a wider case for advertisers as to why YouTube should be considered a primary music streaming platform. According to Cohen, more than two billion logged in viewers watch at least one music video every month.
Cohen said: 60 percent of watching music on YouTube takes place on the mobile phone, so the viewing is disabled and the music is played in the background.
Referred to as YouTube It was launched late last October An update to its mobile apps, with some new features that will make watching and controlling videos a little easier, with new gestures, updated player controls, and additional features.
Among the biggest new updates is a new gesture to play the video in full screen mode, instead of clicking the button for this option, or rotating the phone, users will now be able to swipe up in the video window to enter full screen mode, and swipe down to return to the standard player page .