Google launches an initiative to help the Middle East

Google launches an initiative to help the Middle East

American technology company Google has launched a new initiative in Middle east And North Africa – its largest program to date in the region – is to accelerate its economic recovery through digital transformation by providing tools, training and financial grants worth more than $ 13 million to empower local companies and job seekers.

And through an initiative, go hard with Google (Grow Stronger with Google), The company helps 150,000 companies in the Kingdom of Saudi Arabia and the United Arab Emirates to enter the internet world by listing them withinGoogle My Business) And training in digital marketing.

Google has collaborated with Saudi Post and the Dubai Chamber of Commerce and Industry to facilitate this process.

Through this initiative, the Alphabet-owned company is helping people learn new skills, find jobs, and help businesses grow online, especially those in the hard-hit retail and tourism sectors.

The financial assistance includes loans, advertising grants and credits to various governments, social institutions and companies affected by the epidemic, in addition to the company’s ongoing contribution to local and regional business in the MENA region.

Lino Kataruzzi said (Lino Cattaruzzi), Google’s Regional Director, Middle East and North Africa: Online tools have been a lifeline for many during the outbreak, and online opportunities can help people, companies and communities in the UAE and the wider region recover stronger.

The company will also disburse grants worth $ 1.1 million to organizations, such as the Arab Tourism Organization and International Business Youth Organization, that help entrepreneurs across the region.

Google’s initiative comes at a time when the pandemic has turned the global economy, and left millions unemployed.

And as part of Her initiative Regionally, Google has committed to helping nearly one million people and companies in the Middle East region learn digital skills and grow their businesses by the end of next year.

Google is moving to train 400,000 developers in advanced digital skills, such as machine learning and artificial intelligence, and among those nearly 140,000 will be in the Kingdom of Saudi Arabia.

The search giant has also launched an acceleration program, through which expert Google employees mentor and train regional startups in digital marketing.

The first group of 15 startups will be selected in November, and the training will last for three months.

The company also launched a tool (Market Finder) In the region, which helps local companies to expand into new markets and acquire global customers, and the tool will be available initially in the United Arab Emirates, Saudi Arabia and Egypt.

Retailers in the MENA region can also list their products for free within (Google Shopping) to help them communicate with more customers, regardless of whether they are advertising with Google or not.

In partnership with Kiva, a California-based online lending platform, Google will provide $ 3 million in loans to support thousands of small businesses in the region.

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