Google is offering new concessions to complete the Fitbit acquisition

Google is offering new concessions to complete the Fitbit acquisition

Reported Agency Reuters today, Tuesday, citing informed sources that a company Google is determined to win EU approval for a $ 2.1 billion deal to acquire fitness monitor maker Fitbit, aiming to rival Apple and Samsung in the wearable market.

The company – which owns the world’s most popular internet search engine – made new concessions on Tuesday to the European Commission in an effort to address concerns that the deal could boost Google’s power in online advertising and boost its user data.

Google said: It has offered to restrict the use of (Fitbit) data for Google ads, and will also tighten monitoring of this process, confirming this Reuters report. The new offer is based on a proposal made in July.

“We are also in the process of formalizing our long-standing commitment to support other manufacturers of Android wearable devices, and continuing to allow Fitbit users to connect to third-party services via APIs if they want to,” Google said in a statement. Third parties will also continue to access Fitbit user data; With the consent of the users.

The sources said: The concessions reported by Reuters earlier will clear the way for approval of the deal. This; The European Commission is to decide on the deal by December 23.

The European Commission will now seek feedback from competitors and customers before deciding whether to accept Google’s concessions, or demand more.

Last month, the commission rejected Google’s pledge not to use fitness tracker data for advertising purposes in an effort to address competition concerns, saying the pledge was insufficient.

It is noteworthy that the Google acquisition of (Fitbit) has sparked criticism from healthcare providers, competitors in the wearable industry, and privacy advocates.

Data from market research firm IDC showed that Fitbit – once a leader in the wearables market – owned 3 percent of the global wearable device market during the first quarter of 2020. Behind Apple, which has a share of 29.3 percent, as well as other companies, such as: Xiaomi, Samsung and Huawei.

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