Google is improving its concessions to persuade Europe to agree to the Fitbit deal

Google is improving its concessions to persuade Europe to agree to the Fitbit deal

Reported Reuters news agency on Friday, citing informed sources that a company Google has amended its concessions to assuage European Union antitrust concerns about its purchase of a company (FitbitFitbit, worth $ 2.1 billion, paving the way for it to gain EU approval for the deal.

Google introduced it last month Formalize its long-standing commitment to support other manufacturers of Android wearable devices, and continue to allow Fitbit users to connect to third-party services via APIs if they want to. It has also offered to allow third-party continued access to Fitbit user data as well; With the consent of users.

Reuters sources said: Google reviewed the package after the European Commission received comments from competitors and consumers, and the sources refused to provide further details. The EU competition enforcement body has yet to request further comments from the market, indicating that the changes have likely gone through with the Commission.

Google aims, through concessions to the European Commission, to address concerns that the deal may enhance Google’s power in online advertising, and reinforce its user data.

And last August, the commission rejected Google’s pledge not to use fitness tracker data for advertising purposes in an effort to address competition concerns, saying the pledge was insufficient.

It is noteworthy that the Google acquisition of (Fitbit) has sparked criticism from healthcare providers, competitors in the wearable industry, and privacy advocates.

Data from market research firm IDC showed that Fitbit – once a leader in the wearables market – had 3 percent of the global wearable device market in the first quarter of 2020. Behind Apple, which has a share of 29.3 percent, as well as other companies, such as: Xiaomi, Samsung and Huawei.

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