She continued a company Google waged its war against the Australian news media bargaining law, and this time attacked the arbitration process for the final offer, which will be used.
In such a process, a final offer is made by each side to the arbitrator and he must specify one of the offers made rather than the parties agreeing to a deal.
Google says traditional media in Australia are asking for far more than Google’s news searches – of about A $ 10 million in revenue.
Mel Silva, president of Google Australia and New Zealand, said PostA: Obviously, both sides have very different ideas of what the prices should be, and asking the arbitrator to choose a final offer is an extreme way to solve that.
“We are happy to negotiate fairly, but with consideration,” Silva wrote For problems inherent in arbitration, and unfair rules, the proposed model cannot be implemented at Google, nor will it be applicable to many Australian companies, regardless of their size.
Silva said in Post Separate: The bill sets a bad precedent, establishing a mandatory negotiation and arbitration model that takes into account the costs and value created by only one party, the news companies.
The provisions of the bargaining act mean that the costs are indeterminate and not quantifiable, and there are no details about the formula used to calculate the payment.
Google has complained that because of the bargaining law, it is forced to provide news companies with a warning about changes to its search algorithm, which could constitute punishment for local companies.
If you run a travel website that gives people advice on how to plan local holidays, you might lose, because newspapers got information about changes in how the search works, Silva said.
“This is an unfair advantage for news companies, and companies of all kinds face an additional obstacle at a time when communication with their customers is more important than ever.”
And Facebook made it clear at the beginning of last month that it would stop allowing Australians to share news on its platforms.
Assuming the current bill becomes law, we will reluctantly stop allowing publishers and people in Australia to share local and international news on Facebook and Instagram, the social media giant said.