Plans a company Facebook to provide newsletter tools for freelance journalists and writers, in a move towards providing more services to freelance writers as the social network shifts to the rapidly growing newsletter space, And that According The New York Times.
These tools are believed to include features to help writers build followers on Facebook and organize email lists. Plus paid subscription tools to help journalists make money on newsletters.
Although work on the project is still in its early stages, executives hope to release the features as soon as this summer.
The product may be similar to that of other newsletter companies, and this news comes with a booming interest in newsletters.
The newsletter service Substack boasted more than 250,000 paid subscribers through its service as of September last year. Twitter earlier this month took over competing newsletter Revue.
A number of prominent journalists have left traditional publications to start independent newsletters, tempted by the idea of complete editorial control over their work and the ability to directly benefit from the subscription revenues it brings.
Facebook is trying to shine a better light on news sources through its platform, as it displays a section Facebook News Content from partner media organizations, and those organizations are paid to have their articles listed.
The Facebook News section has helped improve Facebook’s relationship with traditional publishers, and the newsletter tools are believed to be an attempt to attract individual writers to publish their work on Facebook.
In a statement provided to the New York Times, a Facebook spokesperson did not directly confirm the report, but said the company was working on ways to support freelance journalists.
“We want to do more to support freelance journalists and experts who are building businesses and audiences online,” Facebook Vice President of Global News Partnerships (Campbell Brown) said.
We are exploring ways to help them take advantage of the news products we have created, such as Facebook News and subscriptions, while also building new tools to supplement what journalists actually find useful.
Given the increasing popularity of newsletters, it was only a matter of time before Facebook started exploring them.
Facebook CEO Mark Zuckerberg reportedly asked his team to make the project a priority after noticing the growing trend of freelance journalists seeking to monetize through newsletter services.