This step represents the company’s latest effort to get rid of myths and lies about the climate crisis, and it comes after criticism from lawmakers and scientists who are concerned that the social media giant is allowing wrong information to be spread on its platform.
Currently, the signs appear on Facebook posts in the United Kingdom only, and the company said in an announcement on Thursday: Facebook plans to start rolling it out elsewhere soon.
Facebook launched its Climate Science Information Center for the first time in the United States, Germany, the United Kingdom and France in September.
Facebook is now expanding its Climate Science Information Center for users in Belgium, Brazil, Canada, India, Indonesia, Ireland, Mexico, the Netherlands, Nigeria, Spain, South Africa and Taiwan.
Facebook is trying to unravel the common myths about climate change. This includes the fact that polar bear numbers are declining due to global warming, as well as the fact that too much carbon dioxide in the atmosphere is damaging the plant life of the Earth.
The company’s strategy in tackling climate disinformation is similar to what it has done with regard to the Coronavirus, as Facebook began placing examined information about the Coronavirus in the top of its news feed last March.
Facebook has come under a lot of pressure in the past year to do a better job of verifying posts about climate change and stopping misleading content from spreading.
The new designations appear to be one way to respond to calls for Facebook to take more action, although they do not address the original concerns that lawmakers had about Facebook last year.
The entire story began in August 2019 after Facebook reversed a decision by fact-checkers to classify an opinion piece as a mistake for including inaccurate information and selective data on climate change.
Accordingly, the news reported that the platform created a kind of loophole that exempted opinion pieces from fact-checking, and that had been part of its policy throughout.
And lawmakers in the Senate said in a statement last year: The future of our planet is at stake, and no company should be too big, too powerful and too vague to be held responsible for its role in the climate crisis.
Lawmakers have called on Facebook to answer questions about fact-checking policies, and in a message from Facebook last year, the company asserted that explicit opinion content is not usually subject to fact-checking on its platform.
Facebook did not specify how the posts should carry the new captions, and a Facebook spokesperson said: We are continuing to learn from other captions that we have applied in the past.