She said a company Facebook on Tuesday: It is launching a new global policy banning ads that discourage people from getting vaccines. The company previously had a policy against vaccine falsehoods publicly identified by global health organizations.
“Now, if the ad discourages someone from getting a vaccine, we will reject it,” the company’s chief of health (Kang Ching Jin) and director of product management (Rob Leather) said in a post Tuesday.
The new ban comes amid a series of policy changes announced by the company to rid its social networks of problematic content that it was previously reluctant to block. This includes a ban on content that denies the Holocaust, which was announced earlier this week, as well as the banning of pages and groups that espouse the QAnon conspiracy theory last week.
The company announced a temporary ban on political ads after the US elections on November 3, and last month announced the ban on any ads seeking to delegitimize the results of the US elections, and last month decided to stop the spread of groups on its social network that focus on presenting Health advice for users.
Facebook will continue to allow ads defending the government’s policies on vaccines, including the novel coronavirus (COVID-19) vaccine, COVID-19.
For example, Facebook said: It will allow ads similar to those launched by the candidate of the state delegate in Virginia last August, which included: “Stop forced vaccinations against the Corona virus! … all medicines have risks, and we believe that discussions about requiring everyone to get the vaccine before it is released; Without knowing if that vaccine had long-term, premature and dangerous side effects.
However, ads that try to discourage people from vaccinations will be explicitly banned, and this includes portraying them as ineffective or unsafe, among other things.
A Facebook spokesman said For CNBC: “If an advertisement defending / against government legislation or policies explicitly discourages the vaccine, it will be rejected.” He added: “This includes portraying vaccines as useless, ineffective, unsafe, or unhealthy, describing disease vaccines as harmless, or describing the ingredients in vaccines as harmful or fatal.”
The Facebook post also outlined the platform’s plans to direct people with general information about the influenza vaccine, and how to obtain it, using the “Preventive Health” tool.
The company also said: It is working with the World Health Organization and UNICEF “on public health message campaigns to increase immunization rates.”