Meditation A new batch of search engine startups positioning themselves as a potential competitor For a company Google, that increased regulatory pressure will reduce the dominance of the two-decade search giant.
Recent competitors include Neeva, launched by two former Google executives, and You.com, founded by Salesforce’s former chief scientist.
Plus Mojeek, a UK-based startup with growing ambitions to build its own index of billions of webpages.
Each of the search engine startups sees a different opportunity for a new approach to Google’s familiar link-listing and results, which has gradually evolved in recent years.
It also hopes that a string of recent U.S. antitrust lawsuits against Google at the state and federal levels will open up the field.
Google, for most of the past decade, held more than 90 percent of the market share in the global search market.
Today it is still close to its all-time high of more than 92%, followed by Bing at 2.9% and Yahoo at 1.5%.
However, old Google competitors, such as DuckDuckGo, are making slow but steady gains. DuckDuckGo’s market share has grown from 0.3 percent to 1.9 percent in North America in the past five years.
In December, Apple added the German non-profit company that invests most of its income in planting trees, Ecosia, as one of the built-in search options available to users of the Safari browser, marking the first new addition to the Google alternatives list since the addition of DuckDuckGo in 2014.
This process shows the long road ahead for You.com and Neeva.
You.com is funded by (Marc Benioff) Marc Benioff, founder and CEO of Salesforce, and (Jim Breyer), venture capitalist and early Facebook supporter.
You.com presents itself as the reliable search engine that summarizes the web for you, and is betting that advances in artificial intelligence can be applied to search in more new ways than Google has tried so far.
You.com is still under private testing at the moment, and has not revealed its plans to make money, although it does not rule out ads.
The main difference between rival startup Neeva and Google Play Rules is that it charges sign-up fees, promises less ads and more privacy.
Neeva believes that dependency on ads is Google’s biggest weakness, as users are beginning to see More and more ads, and it becomes more difficult for them to understand what an ad is and what is not.
Neeva combines results from user emails and other personal information online with what it hopes will be high-quality web results in specific areas, such as product search.
The two new projects emerged this year as Google faces a barrage of regulatory complaints, including two antitrust lawsuits in the United States over what critics, like Yelp, claim is monopolistic behavior.
Google’s potential competitors hope the regulatory pressure will provide new opportunities by distracting it in legal cases or restricting its ability to launch new products.
It is reported that many of Google’s potential competitors in the field of search engines have tried to do this over the past ten years, and failed to do so.
Founded by two former Google engineers, Cuil raised $ 33 million and created its own index of more than 120 billion pages, but it closed in 2010 after users complained about the quality of its results.