Targeting a company Microsoft is currently the cloud communications market by announcing at theIgnite) For IT professionals to find tools for developers to enhance applications through calling and texting capabilities.
Cloud communications are Internet based voice and data communications in which a third party hosts communications applications, and they are accessed over the public Internet.
The launch illustrates one of the ways Microsoft is trying to grow its cloud business by entering smaller, individual markets.
The company might persuade existing customers to try these tools instead of forming relationships with smaller software companies.
Microsoft’s Azure Group of Communications Services includes application programming interfaces that allow third-party applications to make voice and video calls, exchange chat messages, send text messages, and provide phone numbers for incoming and outgoing calls.
Companies such as (8 × 8), (RingCentral) and (Twilio), provide some of these capabilities, while the largest cloud infrastructure provider, (AWS) from Amazon, offers developer services to include text messages and video calls in customer applications.
Microsoft executives said: The company will not compete with its customers.
And if the idea of Microsoft’s ability to conduct video meetings and chat conversations sounds familiar, it is because it uses the Microsoft Teams platform, which competes with Slack and Zoom.
Scott Van Fleet said (Scott Van Vliet), Vice President of the company: The same technology within (Microsoft Teams) is now available for Microsoft customers to use, and the company wants over time to enable customers who use Azure communications services to connect to the Microsoft Teams platform.
Fleet added,People in other areas of Microsoft have expressed interest in using Microsoft’s cloud-based communications services in their own applications, and from there it became clear that the software giant should offer the technologies on a larger scale. ”
More than one-third of Microsoft’s revenue comes from the suite of commercial cloud products, which include the public cloud (Azure), business subscriptions to productivity applications (Office 365) that includes (Microsoft Teams), commercial LinkedIn services, and cloud versions of applications (Dynamics 365 enterprise).
Microsoft has sought to grow its commercial cloud in part by improving sales processes in specific industries and issuing a package targeting key workers during the Covid-19 pandemic.
Microsoft also announced Azure Orbital, a service for processing data from satellites.
The company said: The Microsoft Teams platform allows Later this year, someone gives a presentation by appearing in the foreground, while the stage features PowerPoint slides in the background.