The online grocery industry has more than doubled during the Corona pandemic, accounting for 16 percent of the retail food market, which is about 200 billion pounds ($ 281 billion).
Britain has one of the highest online grocery purchases in the world.
Many analysts believe that the spread of online groceries will not return to pre-Corona levels of 7 percent, but will be much lower than current levels of 16 percent. As the crisis subsides.
And speculation revolves around whether online sales can be as profitable as in-store purchases, as shoppers make more purchases and additional transport and logistics costs are avoided.
Older shoppers led the rapid growth of Britain’s internet sector, and market research firm Kantar found that the lockdown boosted retirement household spending on online groceries in January by 229 percent year-on-year.
Skeptics said traditional supermarket groups in Britain are struggling to match profits online with those from store shopping.
Kantar said: Traditional supermarket groups might tell you that they are making money from the Internet, and whether or not they do, they are making less money than if they go to the supermarket.
Large chains have the ability to curb demand by restricting delivery times and increasing delivery charges after loosening social distancing rules and can get more in-store shoppers.
And some in the industry say it would be a mistake to see the shift to online grocery shopping as crucial as it is for newspapers, video and streaming music.
Some critics draw parallels with the space race of the 1990s and 2000s, in which more supermarkets were built than ever before.
This faded as shoppers moved away from supermarkets outside of the city, and supermarkets realized that they could not make much profit selling large goods, such as furniture.
Some say: It is a symptom of people’s association with stores that the huge investment of supermarkets in digital capacity led to only a small percentage of shoppers choosing to make purchases online until the outbreak of the epidemic.
For Britain’s Big Four supermarkets, the increased takeover has improved internet economies, but it still dampens profits.
“Demand for online groceries is expected to diminish, at least in the short term,” Kantar said.
She added: Supermarket groups are facing a dilemma, as they do not want to lose market share, which may go to competitors if they do not offer enough products online or at the right price, but, on the other hand, they prefer people to go to the stores.