Apple’s tracking tool is a target for the privacy activist’s complaints

Apple’s tracking tool is a target for the privacy activist’s complaints

Introduced a group led by privacy activist Max Shrimz Max Schrems On Monday, complaints were made to the German and Spanish data protection authorities regarding the tracking tool a company Apple, claiming it allows iPhones to store users’ data without their consent in violation of European law.

This move represents the first such major action against Apple regarding privacy rules in the European Union, Apple says it provides users with a higher level of privacy protection.

The US company had announced its intention to tighten its rules with the launch of iOS 14 this fall, but said in September: It is delaying the plan until early next year.

And filed the digital rights group Noyb Complaints Against Apple using a tracking code that is automatically generated across every iPhone when set up, which is called an IDFA.

The code stored within the device allows Apple and third parties to track user behavior online and consumption preferences, which is vital for the likes of Facebook to be able to send targeted ads of interest to the user.

The group’s lawyer (Stefano Rossetti), Stefano Rossetti, said: Apple puts codes that can be compared to a cookie in its phones without any consent from the user, and this is a clear violation of privacy laws in the European Union.

Rossetti pointed to the European Union Directive on Electronic Privacy, which requires prior consent from the user to install and use this information.

Apple owns one in four smartphones sold in Europe, according to data from market research firm Counterpoint.

The claims were filed on behalf of individual German and Spanish consumers and submitted to the Spanish Data Protection Authority and its counterpart in Berlin, andEach federal state in Germany has its own data protection authority, unlike Spain.

Rossetti said: The measure is not related to high fines but rather aims to establish a clear principle whereby traceability should be the exception rather than the rule, andIDFA should be restricted and permanently deleted.

National data protection authorities have the power to directly fine companies for breaching European law under the Electronic Privacy Directive.

Noyb, a privacy advocacy group that has successfully had two high-profile trials against Facebook, said it hoped the Spanish and German authorities would act more quickly than the Irish Data Protection Committee.


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