Apple wages war on privacy with iOS 14
I was surprised a company Apple, its customers, last September announced the release of a new update to iOS 14 that changes the look of the iPhone or iPad, unveiling a series of new features that you can expect.
Usually, a new version of iOS is released around September, along with the versions that came with the iPad and Apple Watch.
And new releases often contain some important features that expand the capabilities of the driver, but for 2020 things have changed.
And contained the new version of iOS on some important changes, and besides, application developers did not get the version until the day before its release on September 16.
Because of this short notice, warnings have arisen indicating that users are avoiding enhancements in the operating system so that app developers have a chance to catch up.
But in reality the new system was smoother and there were no problems running current apps on iPhones.
As of October 2020, more than 45 percent of Apple users were using iOS 14.
This number is expected to continue increasing, which will be positively reflected in Trade Apple Stocks.
And this change was primarily created to focus on consumer privacy, so the implementation of the new iOS is expected to rapidly change the marketing ecosystem as well.
What is IDFA:
The most relevant change for marketers is centered with iOS 14 About app tracking, starting this year, app developers are required to request permission to track the user, and this answer determines whether an IDFA is shared or not.
It is likely that most users will choose not to opt-out of ad tracking when asked to do so.
Also put up System iOS 14 also has an ITP blocking feature in Safari, which tells users who is being tracked and what is being blocked.
IDFA also allows these platforms to set impression capping, refer app installs, and measure campaign performance, which would be more difficult to track if users had no IDFA by unsubscribing.
IDFA permits audience segmentation, targeting, metering, referral, and privacy settings for each user.
Another trick from Apple:
The company tried years ago to create good maps, but it did not create one that works better than the one provided by Google, which is a double-edged sword, as Google collects user data at the time of using its maps.
In its official announcement on iOS 14, Apple ambitiously describes the new maps as the best way to navigate and explore the world while protecting your privacy.
The actual changes are the addition of new guides created by Apple Maps editors with trusted brands and partners to show that you will be eating, shopping and exploring in select cities around the world.
Apple’s war against Facebook and Google:
Ad triggered OS The new spot has complaints from advertisers who want to track ad performance and from publishers who claim that the change significantly reduces ad revenue.
The CEO of Apple has criticized Facebook and Google’s data-gathering practices in recent years, and Apple has also replaced some Google services, such as Maps, with its competing services.
Apple’s challenge to Facebook and Google comes for three main reasons:
- Apple is not making any meaningful revenue from ads, so it can promote iOS as a privacy-oriented operating system, and doing so is also good public relations, especially since Facebook and Google are subject to defamation for privacy breaches, fake news, and hate problems.
- Google is Apple’s main competitor in the smartphone market, and Google’s Android operating system works across 85 percent of the smart phones In the world, while iOS controls the remaining 15 percent, therefore, it makes sense for Apple to prevent Google from expanding its ecosystem to collect data across its iOS devices.
- Apple’s greatest strength is its protected system, and iOS works across iPhones and iPads, and these devices are tightly linked to the app store and subscription services, and both Facebook and Google compete with Apple in other markets, such as streaming media, virtual assistants, and smart home devices, both of which profit by offering Targeted ads for iOS users, and cutting that revenue would be a smart strategic move.
What’s new in iOS 14:
sound IOS 14 at first glance is slightly different from the previous version, As the apps are where they were before and the background looks the same, and the first changes appear with a swipe right in order to use the search function.
And when you do, we see the search bar and a series of tools as well, and it seems that the default selection includes one calendar tool for weather and news, and the screen also included random images, items from the Health app, stock quotes, and a map of your current location.
One of the big changes to the new iOS is something that has been present across the competing Android operating system for several years, as Apple introduces new UI elements that have been completely redesigned.
It can now be placed across the Home screen, where you can arrange it with short snippets of information from apps or services.
There is also what the company calls Smart Stack Tools, which discover the apps you use the most and try to show you the right app depending on the time of day.
Another change that was borrowed from Android is the newly introduced app library, which works similarly to the Android app drawer.
The application library organizes your applications into different categories, for example Facebook and Tik Tok applications move to the Social folder, while applications such as Netflix and Binge automatically move to the Entertainment folder.
The things you use often are also given priority, and you can access the application library by swiping through your home screen.
All of your apps were previously located via the Home screen, but you can now choose the apps you have there, and you can also choose to download new apps directly to the library bypassing the Home screen entirely.
Do more with calls while browsing apps:
The system adds a new feature which is cut phone calls andFaceTime video chats So it doesn’t take up the entire screen, letting you browse other apps, search for information, or pretty much whatever you want while continuing to call.
Picture-in-picture can also be used to watch videos in the corner while following other tasks, and the Messages app has also been changed to make group chats more coherent and easier to access.
It also lets you pin up to nine messages at the top of your app so that you don’t have to search for your favorite messages.
There is also no need to close the group chat with the new inline replies feature that allows you to respond to individual messages directly, and a custom group chat picture can also be selected now.
Memojis also received an update, adding new age options, hair, headwear and more, and Siri also takes advantage of new built-in designs so you can quickly ask questions or jot down notes.