She said a company Apple today, Thursday: New pop-up privacy notifications start appearing on most iPhones in early spring, a requirement that major digital advertising companies, such as Facebook, have warned that it harms their business.
The new one-time privacy popup notifications require the app developer to request user permission before the app tracks its activities across other companies’ apps and websites.
Digital advertising experts believe that the warning causes many users to refuse permission.
Apple announced the move in June, but said in September that it was delaying the change to give digital advertisers more time to adapt.
Facebook said in December that it plans to show a popup because it doesn’t want iPhone users to lose access to its apps.
Facebook executives told investors that the change could begin to hurt the company’s revenues in the first quarter.
The CEO of Facebook accused Apple of having every incentive to use its dominant mobile platform to interfere with competitors and how Facebook and other corporate apps work.
“Apple might say it’s doing this to help people, but the moves clearly follow their competitive interests,” Mark Zuckerberg said.
Apple revealed that it has an active installed base of 1.65 billion devices, more than a billion of which are iPhones, with 620 million subscribers pushing through its devices.
For its part, Google said: It stops these practices, including the use of the tracking ID provided by Apple, which requires it to show the warning, and thus avoid it.
Google benefits from being the default search engine for iPhone, a premium site for which it pays Apple an estimated $ 9 billion to $ 12 billion annually.
Apple said it was offering a free alternative technology that would help advertisers find out about paid clicks without engaging in what Apple considers tracking.
The company did not provide a specific date, but the publicly disclosed schedule indicates that the long-awaited feature, known as App Tracking Transparency, It will be part of the iPhone update likely to arrive in late March.
Apple also released an 11-page report in order to clarify how much information apps can learn about their users in everyday life.