Facebook criticized Apple before a future iOS update that requires users to grant permission to apps to collect data about them.
Facebook issued press ads attacking Apple, claiming that the changes limit companies’ ability to effectively run private ads and reach their customers.
Apple said: We believe that this is a simple matter of defending our users, and users should know when their data is being collected and shared via other applications and websites, and they should have the option to allow it or not.
She added: The App Tracking Transparency feature in iOS 14 doesn’t require Facebook to change its approach to tracking users and creating targeted ads, it simply requires giving users a choice.
Apple’s statement comes at the time it is said: Facebook Plans In it to display another anti-Apple advertisement on Friday.
Reportedly, the upcoming announcement is supposed to claim that the iOS 14 update is changing the internet as we know it for the worse, because websites and blogs should charge fees for subscriptions or in-app purchases instead of running ads that allow them to offer content for free.
The privacy change, which was originally supposed to start with the release of iOS 14 this fall, has been delayed, and apps will not be required to request permission from users until next year.
The dispute between the two companies comes on the heels of Apple’s addition of new privacy stickers to the App Store, which explain how iOS apps use your data.
Facebook stepped up its campaign against Apple’s privacy changes with the second announcement, which follows a similar ad in the Wall Street Journal, The New York Times and The Washington Post.
These changes affect Facebook’s lucrative advertising business, and Facebook portrays it as something much bigger that could affect small businesses.
Facebook, through ads within newspapers, is trying to convince regulators to consider privacy changes.
Facebook explains that the changes relate to the transfer of websites and applications to the paid model, as Apple benefits from in-app purchases and subscriptions.
Facebook earlier this year also criticized Apple’s policies on its app store, and also welcomed European Union laws for the DMA and digital services DSA, in the hope that the DMA would set limits for Apple.