Removed a company Apple 39,000 games applications from its store in China today, Thursday, in what constitutes the largest removal process ever in a single day, as the end of the year was set as a deadline for all game publishers to obtain the license.
The removals come amid a crackdown by Chinese authorities against unlicensed games, and the Chinese government has long sought to impose stricter regulations on its gaming industry to remove sensitive content.
Besides removing 39,000 games, Apple also removed more than 46,000 apps in total from its store on Thursday.
The games affected by the removal included Ubisoft Assassin’s Creed Identity and NBA 2K20, according to research firm Qimai.
Qimai said: Only 74 of the 1,500 top paid games via Apple Store survived the removal.
And Apple game publishers initially granted a deadline at the end of June to provide a government-issued license number to enable users to make in-app purchases in the world’s largest gaming market.
Apple later extended the deadline to December 31.
Android app stores in China have long adhered to licensing regulations, and it is not clear why Apple will enforce them more strictly this year.
Analysts said: This step was not surprising, as Apple continues to close loopholes in line with content regulators in China, and will not directly affect the company’s profits as much as it affects previous removals.
“Todd Cohns said,” Todd Kuhns, Marketing Director at AppInChina, the company that helps companies overseas distribute their apps: This removal, combined with the very low number of foreign game licenses approved in China this year, is likely to cause more game developers to switch to the ad-supported model for Chinese releases. .
In August, the company removed 29,800 apps from its Chinese app store, including more than 26,000 games.
Apple removed more than 2,500 games from its Chinese app store during the first week of July, and research firm SensorTower reported at the time that the games affected by the removal included games from Zynga and Supercell.
Industry insiders say the approval process for games looking to enable in-app purchases is long and complicated, to the detriment of everyone except the big game developers.