According to the Consumer Protection Agency in the state of Sao Paulo: Apple has engaged in misleading ads and selling a device without a charger on unfair terms.
And Apple announced in October that the iPhone 12 lineup would not come with chargers or headphones in their boxes, citing environmental concerns.
By including the USB-C to Lightning cable with the iPhone 12 and other new models only, Apple said it would be able to reduce raw materials for each iPhone it sells, as well as reduce the size of phone boxes.
Critics suggested the change was more about letting Apple lower shipping costs, and environmentalists said the impact on the environment would be likely to be minimal.
São Paulo State Consumer Protection Agency said: It asked Apple if the company would lower the price of the iPhone 12 lineup given the lack of built-in chargers, and has not received a response.
The agency also accused the company of failing to help customers who have had problems with some functions on their iPhones after updates.
Apple excludes itself from all statutory and implied warranties and against hidden or hidden faults.
A spokesperson for the agency said: Apple needs to understand that Brazil has strong consumer protection laws and institutions, and they must respect these laws and these institutions.
The fine (10.5 million Rials) does not appear to be particularly troublesome for Apple, which generated $ 111.4 billion in revenue in the first quarter of 2021 (this total includes 2020 sales of holiday iPhone 12 models).
It is noteworthy that this is not the first time that the Consumer Protection Agency in the state of São Paulo has questioned Apple about its new policy, as it questioned last October about this issue, and the agency said in November: that Apple did not show environmental gains.