This comes after Amazon launched FreeTime in 2012 as a way for children to enjoy and experiment with technology, as well as a way for parents to easily monitor their children’s use.
However, the name does sound like a service to help people spend less time on their electronic devices, and the renaming step helps fix that.
In addition to the updated naming scheme, Amazon is also introducing a new look to the service, and in the next few weeks, Amazon is planning to launch a new home screen for Amazon Kids, recommended for children aged eight years and over, to try out what an adult tablet looks like by changing the design to look Like a traditional tablet.
Previously, the service had a simplified interface where children could switch between one app at a time, and parents could use a dashboard (Amazon Parent) To adjust age filters to determine what kind of content appears on the home screen for their children.
The new home screen also includes quick access to iHeartRadio kid-friendly music stations.
And Amazon today also announced that children will soon be able to use the Fire Tablet PC to broadcast a voice message to everyone in the home through the “advertisement” feature through any Alexa device in their homes, such as the smart speaker (Echo).
The feature requires parental consent, given that it means Amazon is listening and processing the child’s voice.
The Amazon Kids service is free, but Amazon Kids Plus requires a monthly subscription of $ 5, or $ 3 per month if you subscribe to (Amazon Prime).
The paid service provides exclusive access to thousands of books, movies, TV shows, educational apps, audiobooks and kid-friendly games on compatible (Fire), (Fire TV), Android, iOS and Kindle devices.
Amazon says: The complete change of branding will be rolled out over the next several months, but a new home screen option and Alexa integration will become available within weeks.