The technology appears to be working so well that the company has decided to expand it, at least at its Seattle headquarters.
Amazon One’s palm-less recognition technology is coming to the Amazon Go site in Madison and Minor, and will expand to two additional locations in the coming weeks.
Amazon said: It has great customer reviews about the suitability of the Amazon One system, and described it as more healthy than other systems thanks to the no-touch function.
Given that a person’s identity cannot be directly linked to a palm print, it’s clearly more privacy-centered as well.
The technology eliminates the need for cameras, a smartphone, and other security measures to pay in Amazon Go stores without a cashier.
Amazon One palm recognition technology may eventually reach third-party retailers and expand to other physical Amazon stores in the future.
Currently, the technology is available on six sites: Amazon Go, Amazon Go Grocery, Amazon Books, and Amazon 4-star. And in the coming weeks, the technology should reach two other Amazon Go stores.
The technology uses your palm to recognize you by using a combination of palm surface area details, such as lines, with vein patterns to create a palm signature.
And while many companies have experimented with biometrics for palm recognition over the years, Amazon’s strong retail presence can help make the palm signature a reality.
The technology uses image-scanning devices that incorporate computer vision algorithms to capture and encode an image of the palm.
You do not need an Amazon account to use the service, and only a phone number and credit card are needed.
Users can delete their biometric data from the company’s online portal, if they no longer wish to use the service.
Amazon has been working on this service for years, after it applied for a patent for its palm recognition technology at the end of 2019.