Amazon officially announces the date of its highly anticipated Prime Day shopping event

Amazon officially announces the date of its highly anticipated Prime Day shopping event

She said a company Amazon on Monday: It will be hosting its annual Prime Day shopping event on October 13 and 14, as the e-commerce giant aims for an early start to the holiday season.

The company earlier this year postponed its popular two-day shopping event, which began in 2015 to boost sales during the summer shopping lull, due to the COVID-19 pandemic.

Amazon said it will invest an additional $ 100 million in Prime Day and holiday promotional programs.

The Seattle-based company is working on a flurry of expansion against the backdrop of the explosive rise in its business, thanks to the increase in online orders during the closures caused by the Corona virus, which helped it to achieve its biggest profit (quarterly) in 26 years in Last July.

The company does not usually disclose event revenue, but said that merchants contributed $ 2 billion in sales during Prime Day in 2019, which spanned 48 hours in 18 countries.

Last Thursday, Amazon announced a number of products and services during a special event, most notably the fourth generation of its smart amplifier. (Echo) Echo voice activated to take advantage of the capabilities of Alexa digital assistant.

During the event, the company also announced its smart screen (Echo Show 10), which is characterized by its ability to follow the user wherever they move.

The Echo Show 10 can do just that thanks to the built-in camera that recognizes people, and then the screen rotates on the axis of the base.

On Thursday, Amazon announced the launch of (Luna). LunaIt is its cloud game streaming service for Fire TV devices, desktops, and mobile platforms.

The new service from the US e-commerce giant is similar to the Stadia service from Google, and will allow users to play games that are streamed over the Internet without having to download and install them.

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